抗高血壓藥品市場(chǎng)競(jìng)爭(zhēng)狀況分析和競(jìng)爭(zhēng)戰(zhàn)略探討.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文抗高血壓藥品市場(chǎng)競(jìng)爭(zhēng)狀況分析和競(jìng)爭(zhēng)戰(zhàn)略探討姓名：馬捷申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：MBA指導(dǎo)教師：郁義鴻2000.11.8～k沙弋AbstractChinesepharmaceuticalmarketisrecognizedasoneofthefastestgrowingandalsothemostpotentialmarketintheworldSothepharmaceuticalindustryhasbeenpred

2、ictedtobethemostpromisinghigh—techindustryButwealsohavetorealizethatChinesepharmaceuticalmarketisstilladevelopingmarketwithextraordinaryvioletcompetitionincludingoverproductionandeve／“copyofpatentproduct，weakinnovationca

3、pabilityandorderlesscompetitionofnumeroussmallcompanies，inadditiontothegreatchallengeofglobalpharmaceuticalgiantsAntihypertensivemarketisexactlyoneofthetypicalsegmentmarketsBeforeWelookintothecompetitivestatusofantihyper

4、tensivemarket，wemusthaveaclearpictureofthepharmaceuticalsindustryAfteranalyzingtheindustrycharacteristicsandmacroenvironment，wefoundthatinnovationofnewproductandtheregulatorypoliciesofpublichealtharethemostdominantfactor

5、sdriventhecompetitionofthemarketDataofthesales，marketingactivitiesandproductpricingshowthattheantihypertensivemarketseparatesintotwocompetitivegroup：LocalgenericsandImport／JVpatentproductsSothemanufacturersofthesetwokind

6、sofproductsshouldexecutedifferentcompetitivestrategyForlocalpharmaceuticalscompanies，theonlywaytoacquirecompetitiveadvantageisfromoverallcostleadershipinadditiontofocusedinnovationstrategyFortheJointVenturesofinternation